Nickelodeon Stars: How to Help People Combat Cyber Bullying

How to Help People: Nickelodeon has launched a new campaign as part of “The Big Help” program that will involve an interactive initiative designed to help people understand and combat cyber bullying.  “The Big Help” has been an ongoing program for Nickelodeon, one that connects to kids to give them information on responsible and safe behaviors.  The newly designed website will incorporate “digital citizenship” and anti-bullying information and advice from Common Sense Media’s “Rules of the Road.”

The campaign will get help from Nickelodeon stars like iCarly’s Nathan Kress and Miranda Cosgrove, who have agreed to appear in PSAs for the campaign.  The stars will give advice to kids that are being cyber bullied and how to prevent it.  The concept includes idea funding from various sources to help kids understand their responsibilities and options.

“Kids are interacting with digital media every day.  It is second nature to them and an important part of their lives” stated Executive VP of Public Affairs for the Nickelodeon Kids and Family Group, Marva Smalls.  “Nickelodeon provides kids with information to help them have engaging, entertaining and healthy experiences online.  By partnering with Common Sense, we will help young people simplify and improve their digital communications.”

How to Connect Responsibly

“Today’s kids connect, create, and collaborate through media.  But it’s extremely important for them to reflect on the implications of their online actions” said Common Sense Media CEO and founder James Steyer.  He went on to say that today’s kids needed to think critically about how they interacted with others in their online and mobile lives, and that the community needs to know how to help people, especially kids, in making responsible decisions.

Tags: Help People, how to help people, MicroGiving, philanthropy