The 3 best places to promote your fundraiser online
A wise man once said, “God gives every bird its food, but He does not throw it out into its nest.”
This is the key point behind this post. If you want to know how to raise money, take a lesson from the birds… you have to work for it! As shocking as this may sound…. it will not just come to you. How then do you raise money online? You have to promote your fundraiser! And fortunately for us all, the Internet provides an amazing opportunity to reach out to many, if not most of your friends and family… all at once… to get maximum exposure and the best chances of raising money to meet your goals.
Here’s what you need to know about the 3 best places to promote your fundraiser online:
It seems like everybody is on Facebook these days. And for good reason. Facebook is a great place to stay up to date with the events in your social circle. Frequent posts keep you on the forefront of peoples mind. For example, I have a friend whom I haven’t seen in years, but he posts hilarious pictures of his life several times a day. I feel like I know him as well as I did years ago. If anything, it reminds me how much I like him. If he posted a link to a MicroGiving page asking for donations towards his fundraiser… there’s a good chance I’d donate a few bucks. Take a look at this screen shot of one of our users promoting their fundraiser on Facebook.
Remember to use the link posted under “Share This” on your fundraising page, instead of copying the link from the address bar.This will ensure your users get sent to your fundraising page.
If you use it, Twitter can be a great tool for online fundraising. The most common tweets are either a person’s thoughts and feelings that day… or an activity they are currently doing. If you’ve got some followers, tweet about thoughts or activities related to your fundraiser. For example, if you are raising money to pay for a surgery, tweet about your hospital visits, health updates, or news related to your surgery. Once a week, include a tweet with a reminder and direct link to your fundraiser. Don’t be afraid to ask your friends to retweet it to share it with others. Take a look at the screenshot below from one of our own users tweeting about their fundraiser:
Email ( contact 5 people a day )
Last, but certainly not least, is good ol’ fashioned email. As popular as social networks are, email is often the best way to get a response from people. Craft a short, polite, but interesting email about your fundraiser. Include why you’re fundraising, what the funds will be used for, and how much you’re looking to raise. Take the time to address the email to each of your contacts instead of sending a “mass email”. Also, don’t be afraid to let them know that sharing your email with their contacts is one of the best ways they can help you.
Here’s a great fundraising email. Use it as a template when writing your own: Sample-fundraising-email
In addition to using the The 3 best places to promote your fundraiser online the next important step is to comment regularly on posts that exist. If you promote your fundraiser on the Microgiving.com social networks: Facebook, Twitter or Google+ please stop by and leave a comment for viewers and ask your friends to do the same. Get a conversation going that will draw others to view the post and engage in the conversation. From there they will learn more about you and your situation and very likely want to help out.
Your fundraising page also uses the Facebook comment plugin. This means that you can comment on your Microgiving fundraising page and have that comment post on Facebook as well. You can ask you friends to leave comments on your fundraiser page to help keep the page alive and active which in turn will help generate interest and encourage donations.